The starting point was to create a communal home for the #BaumFamily, creating a space that reflects everyday life. The store is divided into four spaces, the kitchen, living room, bathroom and bedroom, connected by two sleek hallways of walk-in wardrobes.
“We wanted to create a conceptual space that’s familiar yet new and exciting, where you feel instantly at home. Our new store is a haven in the center of busy Copenhagen.” Creative Directors, Helle Hestehave & Rikke Baumgarten