Coke light Collaboration
Triumph in Benelux Leads to Nordic Collaboration
From March through October 2009, Baum und Pferdgarten continue the collaboration with Coke light as the Coca-Cola light Fashion Campaign unfolds in the Nordic countries. The Danish contribution will include a limited-edition aluminium bottle featuring a 360º print of the Baum und Pferdgarten design that will be released exclusively in Denmark during the Copenhagen Spring 2010 Fashion Week.
Four European designers have created prints which will adorn the Coke light cans and bottles in Norway, Finland, Sweden and Denmark throughout 2009. The design by Baum und Pferdgarten will appear on more than 5 million products – plus the 45.000 limited-edition aluminium bottles made exclusively for Denmark. Baum und Pferdgarten was chosen as the sole contributor for the aluminium bottle 360º print.
The Nordic collaboration is a continuation from the success of the 2008 debut of 34 million cans and bottles that featured the design from Baum und Pferdgarten in Belgium, Luxemburg and the Netherlands.
Baum und Pferdgarten have created the geometric print inspired by a bird’s eye view of endless fields in beautiful shapes seen from an aeroplane approaching Copenhagen. With a little imagination these fields could be blooming with lavender, hyacinth and dahlia.